a new owner for Yahoo and of many challenges

Business – Scott Thompson, pré sident of PayPal, subsidiary d' Ebay, takes the orders of the gate to replace Carol Bartz, dé barqué E last September.

The derniA¨res A©taient rumours the good ones. Do Scott Thompson, prA©sident of PayPal, gA©ant it of the online payment subsidiary company D `eBay comes D `has? tre nommA© CEO of Yahoo, three months aprA¨s the dismissal of Carol Bartz.

Scott Thompson will siA¨gera A©galement with the council D `administration
of Yahoo has  to leave January 9. Tim Morse, which ensured jusqu `here the intA©rim, will find sound
rA/le of finance manager has  to start from this date, prA©cise
Yahoo.

the new strong man of the gate will have bread on the board. Did ArrivA©e in January 2009, Bartz have imposA© its mA©thodes musclA©es pourA With the structure of?? company eta has its manpower.

MalgrA© that?? goes down for hearing
is gate allA©e while decreasing and?? action Yahoo Na?? made that to stagnate during
2 derniA¨res annA©es. MY? me does Lea have with Microsoft Na?? (still) apportA© does not have
the rA©sultats escomptA©s.

Which stratA©gie?

a situation which has poussA© the shareholders “; With  to examine all options”; of which the pure and simple sale. Scott Thomson will have it for objective to carry out has  well this process or its recruitment is the sign D `a handing-over has  dish of the stratA©gie?

Rappelons that Microsoft, associA© at the bottoms
of capital-investment Silver Lake and with the group of Andreessen venture capital
Horowit thus plancherait on a minority takeover offer.

Blackstone Group and Bain
Capital on an offer has  20 dollars per action covering 100%
capital of the group. What to develop Yahoo around 25 billion
dollars. Funds TPG Capital has to him also A©mis an offer for a participation
minority, has  approximately 17,5 dollars per action.

While waiting for A©ventuelle sale, Scott Thomson will have to convince. The man enjoys nA©anmoins D `a beautiful rA©putation in particular lorsqu `one observes the growth of PayPal in the world.

It is thus awaited on several subjects as goes down for hearing it which has tendency has  to drop and technology. Carol Bartz has initiA© certain building sites structural, in particular in the cloud computing. With the new owner D `A©largir the concrA¨tes applications of these transformations for the users. Yahoo must indeed find its rA/le driving D `innovating, laissA© has  Google since several annA©es.

D `as much more than Yahoo wants to be a company of mA©dias, how then to better distribute its contents and to develop them? And which contents? , the new CEO will have to make choices for diffA©rencier.

Scott Thomson will have A©galement sA©rieusement to lean on the mobile stratA©gie group which N `forever really fonctionnA©. MalgrA© several initiatives, Yahoo N `is not an inevitable actor in the smartphones, vectors of strong growth.

Lastly, aprA¨s a annA©e mA©diatiquement difficult, in particular around the dismissal of Bartz, the new owner will have to go up moral troops. The man is considA©rA© like a truth geek. What to convince and justify the salariA©s. At least a time.